Push up bras for 7 yr olds? Do you really want to "support" this?

A friend of mine just filled me on about this whole Abercrombie & Fitch topic. Where have I been all week? This is huge!

The popular brand name who has been known for oversexuallizing in their marketing has done it again. They are now selling push up swim suits to kids as young as 7 years old.

Apparently, they got a lot of complaits already about the product and they've changed the name of the swim top to "triangle" top. Wow, thanks that helps our daughters hearts to know that the name has changed.

No!

Sorry, still doesn't cut it for me. It is STILL a push up swim top which tells my daughter that her little ta ta's (which don't even exsist at age 7)need to be pushed up and overexaggerated.

Do we really want this for our daughters people?

Are you going to sit and watch it happen and say "well, that's the world we live in-we can't shelter them!"

Well, if that's what your thinking...then you've got to take time to really look into your daughters heart. She is hurting. She already(at the young age of 7)is being exposed to these false beauty images and wondering what is wrong with her and how she can one day look like that. We think this way as adults, so why wouldn't she? The media is oversexualizing our kids and we can NOT continue to say nothing.

Even though the company has "changed" the name of the swimtop, I am still going to take action and send them a letter about how I feel about their marketing approach. I am not going to write them a nasty letter of disapproval either. It's going to simply be from my heart. Will I be stern? Uh yeah. But I will also be kind.

I would like to encourage you to go onto their webpage at
www.abercrombiekids.com
click onto the contact page. There you can write to them about how you feel.

Don't let this small opportunity pass by to speak your mind and fight for your daughters hearts.